CLIENT:
Search For Common Ground (SFCG)
SERVICES:
Strategy, Branding, Marketing, Advertising, Training, Website Development, Video Production, Event Management
COUNTRY:
Iraq
Takatuf (‘shoulder to shoulder’) is an interactive online social media campaign, enabling young people across Iraq to showcase innovative and effective advocacy ideas that encourage civic participation on issues of public concern. As part of the Takatuf competition, young people from across Iraq submitted advocacy ideas to raise awareness of local issues and encourage civic engagement, particularly across dividing ethnic, social, and cultural lines.
Enlightors took a leading role in the dynamic Takatuf ('shoulder to shoulder') initiative, which empowered young individuals throughout Iraq to highlight innovative advocacy ideas promoting civic participation on vital public concerns. Our comprehensive approach began with strategic planning, creating an impactful brand identity for Takatuf. We launched a powerful marketing and advertising campaign, fueling engagement and outreach. Through effective training, we equipped participants to effectively advocate for change. We developed a user-friendly website to support the initiative's online presence and produced compelling videos to amplify its impact. Our event management ensured the seamless execution of Takatuf, fostering a united voice transcending ethnic, social, and cultural boundaries, ultimately fostering a brighter future for Iraq.
“During our work with Enlightors, we noticed a company that consists of hard-working young individuals that are determined to achieve the goal of their client, they stepped into our shoes to understand us as individuals and our project goals, not just the whistles and bells on the outside.
Their level of creativity and experience went beyond the vision we had for the project, during brainstorming sessions we identified gaps and worked to add additional layers and components to create a much more impactful project.
During our sessions, we build a unique service provider, client trust that is uncommon, where we were able to free flow our ideas and put them into the work plan.”
Peshtkir Hizir, Project Manager at Search for Common Ground/Takatuf Campaign
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