CHANGAN AUTO/ AL-BAKHET GROUP

Project overview:

Changan Automobile is among the Top 4 Chinese automobile groups, with a history of 157 years, Changan Automobile has 35 years of experience in auto-making. Changan has 16 production bases and 35 vehicle and engine plants globally. In 2014, total production and sales of Changan-branded vehicles exceeded 10 million.

Enlightors partnered with Changan Automobile, a distinguished name among the Top 4 Chinese automobile groups, boasting a rich history spanning 157 years and 35 years of automotive excellence. We orchestrated impactful video production featuring their esteemed brand ambassador, an Iraqi former Football captain, Nashat Akram, showcasing the synergy between Changan's automotive prowess and sportsmanship. Our art and creative direction further enhanced Changan's image, reinforcing its global presence, extensive production bases, and the remarkable achievement of surpassing 10 million Changan-branded vehicle sales.