CLIENT:
Apple Authorized Partner in Iraq
SERVICES:
Digital Media Planning & Buying, Creative Development and Content Creation
COUNTRY:
Kurdistan Region and Iraq
Since October 2023, Enlightors has been the digital marketing agency of an Apple Authorized Partner in Iraq, under a media and marketing agreement renewed every year through 2026, delivering the campaigns in partnership with Cocktail Advertising & Film Production LLC (UAE). Our role is to bring Apple's product launches to Iraqi audiences while respecting Apple's strict brand, intellectual property and confidentiality standards.
We planned and bought the media for 17 fully reported digital campaigns, plus Snapchat, TikTok and Anghami campaigns in 2025, covering the iPhone 15, iPhone 16 and iPhone 16 Pro launches, iPhone sustaining and upgrader campaigns, iPad, Mac + iPhone, and an iPhone 16 in-app audio campaign. Media ran across 8 platforms, from Facebook, Instagram and YouTube to programmatic display on leading regional news and tech sites.
Alongside the media plan, we developed and adapted the creatives and wrote the copy in Arabic and Kurdish. Every campaign followed Apple's brand guidelines and was approved before launch, and most delivered on or above their planned impressions.
Digital Media Planning & Buying
360M+
impressions
360,190,249 across 17 reported campaigns
170.2M
170.2M
98.7M
98.7M
37.2M
37.2M
37.0M
37.0M
17.1M
17.1M
Impressions grouped by the product each campaign promoted. Unnamed iPhone bursts are counted under iPhone sustaining & upgrader.
8
platforms
10
placements
Display banners ran on five premium regional news, sports and tech sites, and every format was produced in Arabic and Kurdish.
Creative Development
Content Creation
Headlines, prices in Iraqi dinar and warranty messages for every launch, upgrade offer and sustaining burst, localised for Arabic and Kurdish audiences and approved against Apple's brand guidelines.
Related Projects
New project on the horizon?
